Available for opportunities

Akash
Harijan

Digital Marketing · Paid Search & SEO Executive

I build search and paid-media campaigns that generate qualified leads — tracking every click, CPC, and conversion along the way.

+91 88674 61978 akashharijan3@gmail.com akashharijan.com LinkedIn
100+ Local Citations Built
Top 2 Google Ranking Achieved
3+ Industries Served

Summary

Results-driven digital marketer with hands-on experience in paid search, SEO, and performance analytics. I've set up and optimized Google Ads and Meta Ads campaigns, built local SEO foundations through structured citation work, and tracked outcomes through GA4 and Search Console.

My background spans e-commerce, local lead generation, and international markets — I focus on what moves the needle: qualified traffic, lower CPC, and measurable ROAS. I work best at the intersection of data and execution, turning campaign insights into actionable improvements.

Performance-first approach — every decision backed by data
International & local SEO — USA citations, multi-market campaigns
Full-funnel visibility — from keyword to conversion

Work History

Bengaluru, India

Digital Marketing & SEO Executive

Seabed2Crest Technologies Pvt. Ltd.

  • Set up and managed Google Ads campaigns, configuring targeting, bidding strategies, ad groups, and conversion tracking from the ground up.
  • Conducted keyword research and built structured ad copy for paid search, improving relevance scores and reducing wasted spend.
  • Performed on-page SEO audits and implemented technical fixes — meta tags, page speed, structured data — lifting organic visibility for client sites.
  • Tracked and reported campaign KPIs (CTR, CPC, CPA, ROAS) weekly using GA4 and Google Search Console, surfacing actionable insights for optimization.
  • Ran A/B tests on ad copy and landing page elements to incrementally improve conversion rates.
Remote

Performance Marketing & SEO Consultant

Freelance

  • Built local SEO foundations for USA-market clients — created and verified 100+ business citations across directories (Yelp, Bing Places, Apple Maps, niche directories), contributing to a Top 2 Google ranking in target service areas.
  • Managed Meta Ads (Facebook & Instagram) campaigns for e-commerce clients, optimizing audience targeting and creative to drive lower CPAs.
  • Delivered international SEO projects, handling keyword mapping, content briefs, and off-page link outreach across multiple domains.
  • Set up GA4 properties and custom event tracking so clients had clean, reliable conversion data from day one.
  • Produced clear, client-ready reports summarizing spend, traffic, ranking movement, and next-step recommendations.
India

Cashier & Sales Associate

Reliance Smart Part-Time

  • Handled point-of-sale transactions accurately across high-traffic retail shifts, maintaining zero cash discrepancies.
  • Assisted customers with product queries and upselling, building communication and customer-service skills alongside ongoing studies.

Core Skills

Google Ads Setup & Management

Campaign creation, ad group structure, bidding strategy, Quality Score optimization.

Keyword Research

Intent-based keyword mapping for both paid campaigns and organic SEO strategies.

Ad Copywriting

Responsive search ads, ETA copy, and landing-page messaging aligned to search intent.

Meta Ads

Facebook & Instagram campaigns — audience targeting, creative testing, retargeting funnels.

A/B Testing

Structured experiment design for ad copy, landing pages, and audience segments.

CTR / CPC / CPA / ROAS Analysis

Reading performance data to cut waste, scale winners, and hit efficiency targets.

GA4 & Search Console

Property setup, event tracking, custom reports, and impression/click analysis.

On-Page & Off-Page SEO

Technical audits, meta optimization, content strategy, link outreach, local citations.

Reporting & Insights

Client-ready reports translating raw metrics into clear takeaways and action items.

Toolstack

Google Ads GA4 Google Search Console SEMrush SE Ranking Mangools Meta Business Manager WordPress Shopify Google Tag Manager Looker Studio

Education

Bachelor of Computer Applications (BCA)

Koshys Group of Institutions, Bengaluru

Get in Touch

Open to full-time roles, freelance projects, and consulting engagements in paid search and performance marketing.

Direct Contact

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